Web
Precision Contracting Group Website Rebrand
Aug 12, 2024 | Precision Contracting Group
Why they reached out
Precision Contracting Group outgrew a templated site and dated logo just as annual revenue surpassed $2M. They needed a brand system and web presence that could rank locally and satisfy public sector accessibility requirements.
Discovery
- Messaging varied wildly across proposals, ads, and job site signage.
- Legacy WordPress theme failed automated WCAG checks and buried service area keywords.
- Content updates required an external developer, slowing bid responses when projects went live.
Engagement Focus
- Led a positioning workshop to clarify service tiers, differentiators, and proof points for municipal bids.
- Designed a new logo suite and visual language, complete with usage guidelines for print, fleet, and digital assets.
- Built a Next.js marketing site with structured content, component documentation, and a CMS-ready content model.
- Authored a copy deck optimized for regional SEO, schema markup, and conversion paths tailored to estimator intake.
- Established an accessibility QA checklist aligned to WCAG 2.2 AA with internal training references and screen reader scenarios.
Highlights
- Staging environment at precision-contracting.vercel.app with audit-friendly semantics, skip links, and accessible navigation.
- Component library tokens covering contrast-safe color pairings and typography for both job proposals and the website.
- Search-optimized service area landing pages with clear CTAs for residential, commercial, and municipal project leads.
Early Outcomes
- 38% lift in organic impressions for priority counties within six weeks of launch.
- Bid request form completion time dropped from seven minutes to under three thanks to progressive disclosure.
- Internal team now ships compliant content updates in under 15 minutes by following the documented patterns.